When it comes to car-buying, it’s a woman’s world. Here are some facts about the purchasing power of women specifically in automotive and some tips for using the power wisely. 

  • Women make 65% of new car purchase decisions. (Source: Yankelovich Monitor, M2W Conference) 

  • Women spend over $200 billion on new cars and servicing of vehicles each year. (Source: She-conomy) 

  • 45% of all light trucks and SUVs are purchased by women. (Source: Women-Drivers.com, 2010).

Here are some of the top items to keep in mind when looking to buy a new or used car: 

1. Value. Women often care more about how a vehicle fits into our daily lives and will meet our needs, so practicality and function are extremely important. A stylish, fuel-efficient vehicle for daily commutes is ideal for anyone really. Many manufacturers have seen higher sales numbers with smaller SUVs and crossovers for women in recent years and have taken note.  

2. Safety  According to CNW Research, safety features are obviously very important as well. They rated front and rear visibility as well as parking assist are important features. It’s no shock that cars that help to eliminate blind spots with a 360 degree view and have auto braking features are important too.  


3. Four doors. A highly practical vehicle typically means one with four doors. Four doors mean more functionality to get your pets, kids and items inside. Have you ever struggled to pack a two-door sportscar for a camping trip with lots of gear or for a cross-country move? We have and it’s not super fun.  

4. Positive reviews. Most women are likely to do substantial advance research when planning a car purchase. We are much more likely to trust advice from experts and people within their own communities. Having a trusted dealership you can visit for sales and service needs is extremely important.   

Lexus autos women love 


Lexus RX best-selling SUV from Lexus, no matter who is buying.
The Lexus RX luxury SUV fits right into the perfect size that women appreciate. It is large enough to comfortably fit 5 adults and the trunk space is more than adequate for transporting items for a party, small pieces of furniture and kids sporting supplies. Plus it sits higher up but has the driving comfort of a sedan.  

A V-6 engine delivers power when needed. There are terrific safety features of this luxury SUV like ABS, airbags, Electronic Stability Control, and traction control. There is also a rear-view camera and a parking sensor. 

Lexus NX (why women love this SUV)

The Lexus NX is a stylish and luxurious car that is appreciated by women for its excellent performance and fuel efficiency. The Lexus NX has an EPA estimated fuel economy of 26 combined mpg in the city and 38 combined mpg on the highway. The car's range of capabilities is also impressive, making it a great choice for those who need a versatile vehicle. 

Lexus ES  (why women love this car)

Let’s not forget the Lexus flagship sedan, the ES, available since the start of Lexus in 1989. It just gets better with every redesign, sleek lines make it attractive but also practical with a 22 / 32 city and highway mpg. A hybrid version is available that gets 43/ 44 city and highway mpg  

Touch screen displays and 10 speaker sound system are all features women appreciate. Plus safety features like lane tracing assist, road sign assist, back up camera, and steering assistance are loved by all.  


If you want to know why women love Lexus cars, there are plenty of reasons. They look great, they’re durable, and they have the best customer service out there – not to mention they come with exclusive invites to some Lexus-owner exclusive experiences and local events. The list of benefits goes on and on. But if you’re still not convinced, take a look at the vehicles themselves.  


At our Macon Lexus dealership, which also serves Warner Robins, Perry, Forsyth and Milledgeville, we treat everyone that walks in the door with respect and have a comfortable waiting area for when you bring in your vehicle for service too. So, if you’re in the market for a vehicle, need a service appointment, or simply want to stop by and meet the friendly faces at Butler Lexus dealership. Come on in for a visit, we’ll have some fresh coffee ready for you. 

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